More top F&B brands sign up for new $136m Dubai mall project

KRIS KROS, BurgerFuel, Kababji and SushiArt to be among 15 food outlets at upcoming First Avenue in Motor City
More top F&B brands sign up for new $136m Dubai mall project
By Staff writer
Tue 17 Jan 2017 02:14 PM

First Avenue, the new $136 million mall and hotel project being built in Motor City, Dubai, has signed up some of the biggest names in casual dining as opening plans gather pace.

The latest restaurants - KRIS KROS, BurgerFuel, Kababji and SushiArt - will be among 15 food and beverage outlets at First Avenue in Motor City.

The motoring-themed mall, co-located with a four-star 150-room Park Inn by Radisson hotel, will overlook the race track at Dubai Autodrome.

The project, owned and operated by Saudi Arabia’s Al Tawfeeq for Development and Investment (ATDI), will launch in the coming months.

Kababji, the popular Lebanese restaurant, will open a smaller express format outlet while popular New Zealand-originated gourmet burger restaurant BurgerFuel will use grass-fed halal meat on its menu.

SushiArt is a Japanese-themed, contemporary-styled concept restaurant, with eat-in and online delivery options for home and office while KRIS KROS is best known for drawing on the Americas, Mediterranean and Asia for high-quality cuisine.

Kababji, BurgerFuel, SushiArt and KRIS KROS join a range of other well-known food and beverage brands to sign up with First Avenue, including Krispy Kreme, Costa Coffee and London Dairy.

“We predict that consumer confidence will continue to improve as oil prices recover, tourism remains buoyant, economic diversification grows, the business and investment environment stays strong, and Dubai prepares to host Expo 2020,” said Dr Ramy Moussly, general manager of ATDI, the Saudi-owned backer for the project.

“As we add more retailers and food and beverage outlets to First Avenue, we are moving closer to our vision of building a hotel and mall experience that meets the needs of Dubai’s fast-growing, newest suburban quarter,” he added.

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