We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Tue 30 Aug 2005 04:00 AM

Font Size

- Aa +

MTC to showcase GenX PC brand

Although MTC is already a dominant force in the Middle East memory distribution channel, it is also the company behind the fast-growing GenX PC and peripherals brand. Building up a regional route-to-market is a top priority for the GenX team, and Gitex provides the company with the perfect platform to meet potential partners from across the region.

Although MTC is already a dominant force in the Middle East memory distribution channel, it is also the company behind the fast-growing GenX PC and peripherals brand. Building up a regional route-to-market is a top priority for the GenX team, and Gitex provides the company with the perfect platform to meet potential partners from across the region.

“GenX has the potential to be a major brand in the Middle East and North Africa market,” says Mohammed Rizwan Noor, vice president at MTC. “We know exactly what it takes to build up a brand that can compete effectively with the A-brand vendors in the market.”

GenX already has a large portfolio of peripherals and accessories and is accelerating into the digital device, desktop and notebook arenas. According to Noor, GenX plans to use a focused distribution model that ensures decent channel margins and encourage partners to invest the resources required to build up the GenX brand in the territories that they cover.

Arabian Business: why we're going behind a paywall

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.

Read next