Nakheel has announced that it has partnered with Reel Cinemas, operated by Emaar Retail, to bring a new movie and entertainment centre to Al Khail Avenue, the developer's new project at Dubai's Jumeirah Village Triangle.
Reel Cinemas, the operator of the country's largest Cineplex, will occupy a two-storey, 76,000 square foot area at Al Khail Avenue.
The cinema complex will have 1,500 seats across 14 theatres, including four Platinum Movie Suites, Nakheel said in a statement.
Nakheel's tie-up with Reel Cinemas at Al Khail Avenue comes after the developer confirmed high-end British supermarket chain, Waitrose, as the mall's first anchor store.
Nakheel added that hundreds more retailers, restaurant and café operators and entertainment-related businesses have expressed their interest in the mall, where half of the 1.25 million sq ft of available retail space is now taken.
Omar Khoory, director, Nakheel Retail, said: "We are delighted to have chosen Reel Cinemas for Al Khail Avenue, which is attracting a host of brand name retailers wanting to stake their claim on this new exciting destination."
Maitha Al Dossari, CEO of Emaar Retail, added: "With a focus on design excellence, technology innovation, ergonomics and personalised service, Reel Cinemas at Al Khail Avenue is envisaged to be the leisure destination of choice for residents and visitors to the area."
Last month, Nakheel released a tender for enabling works for Al Khail Avenue, while the construction tender is due by end of Q2 2015. The mall is scheduled to open in 2018.
Located alongside Dubai's Al Khail Road, on the eastern edge of Nakheel's Jumeirah Village Triangle master community, Al Khail Avenue is one of 10 large-scale developments in Nakheel's growing retail portfolio.
Its retail project pipeline also includes Nakheel Mall, The Pointe and Golden Mile on Palm Jumeirah; Deira Mall and Night Souk at Deira Islands; The Circle Mall at Jumeirah Village Circle; Warsan Souk at Warsan Village; and major extensions to Ibn Battuta Mall and Dragon Mart - now named Dragon City.
The developer also has six neighbourhood retail centres either completed or under development across Dubai.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.