By Claire Ferris-Lay
Ramsay's latest project focuses on the history of its surrounding area.
Chef Gordon Ramsay's latest project, a pub in the East End of London combines tradition and contemporary design with an emphasis on the history of the area. Design agency, Blacksheep, who has recently opened the ‘St Germain' bar and ‘Cuckoo Club' in London was commissioned to create the branding and interior scheme for ‘The Narrow'.
Tim Mutton, director and co-founder of Blacksheep said: "The brief, as given by Ramsay, was to create a distinct personality that was different from any of his other restaurants to announce his arrival into a completely new market sector."
"Our influences for the interior came from many directions - the traditional detailed joinery from the warehouse and the spice boxes of the dock area of London in which the pub is located and old pub furniture from the glory days. We also looked at the history of the locality and at photography of past eras. Water imagery of course was also relevant. The building itself was formerly an old Dock Master's house and I like to think that we have introduced his invisible presence as host!" He added.
Given the building's history, Blacksheep retained many of the period features of the pub. Panelling was added to the lower half of the walls which is emphasised by a subtle lighting scheme from Holloways of Ludlow. The wall space is animated through the use of historical black and white photographs referencing the history of the area.
On the first floor a private dining area called ‘The Captain's Table' is a more luxurious and softly furnished space using a deeper colour palette, swathes of curtaining and stripe carpeting from Vorwerk. The walls feature two different coverings, a plain aubergine and a textured paper, both from Tektura. Said Mutton: "This room is available to hire for events so is a space in which to dwell a little longer in. An antique nautical telescope in the room invites users to gaze out onto the River Thames."
The bathrooms were refurbished using a monochrome colour scheme with sanitary ware manufactured by Armitage Shanks. Talking about the suppliers, Mutton said: "All of the furniture is from MAS. We've used all of the suppliers before. We had a very short timescale to complete the project so we wanted to use people we knew had a reliable product as well as reliable delivery times."
‘The Narrow' is the first in a series of pubs to be refurbished and opened by Gordon Ramsay Holdings. On the interior design of the other pubs Mutton said: "Each pub will have a different interior design scheme. Each building will be considered on its own merits, considering its history, location, architecture and existing interior design."