A partnership between the NBA and Al Mana Fashion Group will see the first NBA Stores open in the Middle East.
Two stores are set to open in Doha during the 2016-17 NBA season, with outlets in the UAE, Saudi Arabia and Kuwait to follow.
“This long-term project cements the NBA’s commitment to grow our footprint across the Middle East,” said NBA EMEA Vice President, Global Merchandising Vandana Balachandar.
“As the demand for the NBA continues to grow in the Middle East, our partnership with Al Mana Fashion Group will allow us to provide a comprehensive assortment of NBA merchandise while bringing the official NBA shopping experience to our fans in the region.”
The stores will sell official merchandise of the US professional basketball league, including replica team uniforms, footwear and toys.
The NBA has more than 400 branded outlets globally. It NBA opened its flagship NBA Store in New York on 45th Street and Fifth Avenue in December 2015. It also has three stores in the Philippine capital Manila, with a fourth scheduled to open in Cebu in August.
“The NBA is one of the most successful sports leagues in the world and is watched and enjoyed by millions of people around the globe,” said Andrew Fairall, General Manager of Al Mana Fashion Group – Sports Division.
“With basketball being one of the fastest-growing categories in sports retail in the region, we are very excited to be working with such an iconic brand as we build an exciting new chapter in our illustrious legacy in the Middle East.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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