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Wed 22 Jul 2009 10:00 AM

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Netbook demand keeps Middle East PC market afloat

Research shows uptake of netbooks is responsible for 4% growth in PC market this quarter

Netbook demand keeps Middle East PC market afloat
Netbook demand behind marginal PC market growth in Middle East

Strong netbook demand is slowly steering the PC market in the Middle East towards recovery, research by IDC has revealed.

The region’s combined desktop and notebook market experienced a growth of nearly 4% compared to figures from last quarter and, with 5.3 million netbook units shipped in the first six months of the year, consumer demand for netbooks has been credited as the reason behind the rise.

Eszter Morvay, research manager for the PC segment at IDC EMEA revealed that vendors Acer and Asus continue to dominate the mini-notebook market, while Samsung has moved swiftly to third place and is “clearly becoming a force to reckon with.”

“The telco channel will continue to play an increasing role in the coming quarters, with both pan-European and local operators taking a more active role in the overall PC business and the parallel uptake of 3G embedded strategies will also clearly contribute," Morvay added.

The big picture however continues to remain bleak as the overall Central and Eastern Europe, Middle East and Africa (CEMA) region saw year on year PC shipments decline by almost 10% this quarter.

“The overall CEMA market contraction is a direct result of the financial crisis, which is far from over, and is consequently affecting economic growth in some of the countries across the region…We will probably be in the second half of 2010 before we see a real rebound of PC sales in the region," commented Stefania Lorenz, research director for Systems and Infrastructure Solutions at IDC CEMA.

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