Network to crack Asia Pacific’s inbound and outbound markets

Peter de Jong, president and chief executive officer of the Pacific Asia Travel Association (PATA), encourages the GCC travel industry to explore business opportunities with the Asia Pacific travel trade
Network to crack Asia Pacific’s inbound and outbound markets
By Staff writer
Fri 01 Dec 2006 12:00 AM

The GCC countries present a huge opportunity for the Asia Pacific travel and tourism industry.

In turn, Asia Pacific, arguably the world’s most dynamic region and home to some of the largest emerging outbound markets, offers incredible potential for travel and tourism into the Gulf.

The Pacific Asia Travel Association (PATA) has engaged Dubai-based Fusion Marketing Management to represent it in the Gulf.

PATA’s goal is to provide travel and tourism operators here with the networks, links and intelligence so that they may develop the travel and tourism potential between and within the Gulf and Asia Pacific.

The Dubai Government, through its Department of Tourism and Commerce Marketing (DTCM) has become a PATA member.

It will join the Jumeirah Group; Emirates Holidays; Bahrain International Airport; Gulf Air; Gulf International Convention & Exhibition Centre (Bahrain); Qatar Tourism Authority and several travel agents from the region, who are already members.

All these organisations share PATA’s “total tourism” philosophy, which takes into account both inbound and outbound flows and recognises that two-way flows build sustainable travel and tourism industries.

Emirates Holidays claims that the destinations proving most popular with Gulf travellers are those that are aware of Gulf culture, and have the ability to deliver certain types of products and provide appropriate levels of service.

Emirates Holidays also says that Gulf organisations have confidence in bilateral agreements with popular Asia Pacific destinations.

PATA believes that the benefits of increased traffic from the Gulf to Asia Pacific must be matched by the benefits of increased traffic from Asia Pacific to the Gulf.

This breeds mutual trust and understanding between business and social cultures, as well as a healthy and sustainable travel and tourism industry.

Awareness in the Gulf of PATA and its activities is already growing thanks to the support of our pioneering members.

These are exciting times for the travel industry in Asia Pacific and the Gulf.

From an international perspective, PATA has reasons to be satisfied with the results in the region.

Global tourism can expect sustained growth driven largely by the emerging outbound markets of China and India, according to Dr Lindsay Turner, Professor of Econometrics, School of Applied Economics, Victoria University.

His research indicates that Asia Pacific can expect between 7% and 8% growth in the coming years. Such sustained growth is a very good sign for the travel industry.

While there are many signs that Asia Pacific’s travel industry is a healthy one, it is critical that suppliers have a solid online distribution strategy in place to take advantage of changing consumer-purchasing trends. Online consumer demand for travel will continue to grow and the use of the internet throughout Asia is significant.

PATA’s Strategic Intelligence Centre (SIC) has its finger on the pulse of the world’s most dynamic region – Asia Pacific. SIC’s unrivalled statistics, analysis and forecasts are trusted and respected globally.

According to a new global study released by PATA and 11 industry groups, liberalised air service agreements (open sky policies) generate multiple economic benefits, including more jobs, more travel and tourism and more opportunities for consumers and carriers.

The benefits to global economies from open sky policies are real and substantive. For example, liberalising just 320 of the world’s 2000 restricted air routes would generate economic value comparable to the Brazilian economy, generating 24.1 million full-time jobs and a US$490 billion contribution to global wealth.

The unprecedented study, entitled Economic Impact of Air Service Liberalisation, quantifies the economic impact of changes in aviation policy based on an economic model developed by Washington DC-based InterVISTAS-ga2 Consulting.

Data from more than 190 nations and 2000 country-pairs (international air routes) was used.

PATA Premier Partner Visa has also presented research that indicated how spending from Visa credit card holders on travel in Asia Pacific increased by 17% in 2005.

Countries leading the travel spend on their cards were the US, UK and Japan and the three regional destinations who benefited the most, in terms of growth, were China (PRC), Hong Kong and Australia.

According to the PATA Annual Statistical Report 2005, international visitor arrivals (IVAs) to Asia Pacific in 2005 equalled 330 million trips. This represented region-wide year-on-year growth of 7.6%.

Since 2001, IVAs have grown at an average annual rate of 6%. The calendar year 2005 was a very successful one in terms of IVAs into and within Asia Pacific. By the end of 2005, several international inbound volume records were broken.

Founded in 1951, PATA, a not-for-profit organisation, is the recognised authority on Asia Pacific travel and tourism.

PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies.

"Liberalising just 320 of the world's 2000 restricted air routes would generate economic value comparable to the Brazilian economy. "

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.