By Staff writer
Apple launches two new products that use existing technology and features in smaller, cheaper devices
Apple’s new iPhone SE, the upgraded version of its 5s version which was launched overnight in the US, will be available in the UAE from early April from official outlets.
The new phone, described by Apple as the ‘most powerful phone with a four-inch display’, will be available through the grey market before then, most likely around the time when its first available to consumer elsewhere, from March 31.
The Cupertino tech giant also launched a new 9.7-inch iPad Pro that includes a new pro Retina display and improved performance, and it will also be available from early April, according to Apple.
The iPhone SE, widely flagged ahead of its launch, sees Apple give its highly successful iPhone 5s model an upgrade that brings its line with its previously launched iPhone 6 models in terms of speed and features.
It comes with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus, has a longer battery life, faster wireless, a 12-megapixel iSight camera featuring ‘Live Photos’ and 4K video, and Touch ID with Apple Pay.
“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “Everyone who wants a smaller phone is going to love iPhone SE.”
iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at AED1,649 from Apple’s retail stores, Apple.com, Apple Authorised Resellers and select carriers. Customers in the UAE, Bahrain, Kuwait and Saudi Arabia will be able to buy the phone from “early April”.
Apple also launched a 9.7-inch iPad Pro, which features a new pro Retina display with greater brightness, wider colour gamut, lower reflectivity, night shift mode and introduces new true tone display technology to dynamically adjust white balance.
The new iPad Pro delivers improved performance with the 64-bit A9X chip that Apple says rivals most portable PCs, along with a four-speaker audio system that is twice as powerful, new 12-megapixel iSight camera for shooting Live Photos and 4K video, 5-megapixel Front HD camera, and faster wireless technologies.
The iPad Pro also includes support for the breakthrough Apple Pencil and a new smart keyboard cover designed to fit the new 9.7-inch iPad Pro.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers,” said Schiller.
The 9.7-inch iPad Pro comes in silver, space grey, gold and a new rose gold metallic finish, and starts at AED 2,299 for the 32GB with Wi-Fi model and AED 2,799 for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device.
Every customer who buys iPhone SE or 9.7-inch iPad Pro from Apple will be offered free personal setup, in-store or online, to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
What is happening to Apple?
Nothing new, just smaller designs of the same things.
Oh wait, there are new watch strap colours for a watch that isn't selling either.
Where is the innovation nowadays?