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Thu 1 Jan 2009 08:10 AM

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New campaign urges hotels to slash room rates

Dubai initiative to be launched to boost visitor numbers amid global credit crunch.

Many hotels in Dubai are set to reduce room rates by half later in January as part of a campaign by the Department of Tourism and Commerce Marketing (DTCM).

The initiative which aims to boost visitor numbers to the emirate during the global economic slowdown is due to take place during the month-long Dubai Shopping Festival, which runs from Jan. 15 to Feb. 15.

The new marketing campaign includes discounts on room rates ranging from 40 per cent to 60 per cent, Khalid Ahmed bin Sulayem, director general of DTCM said in a statement.

In addition, hotels will also offer 25 per cent reduction in the prices of food and beverages.

DTCM has sent out invitations to hotels to take part in the promotion but not all hotels are expected to participate.

Britain, Germany, India, China, Japan, Australia and the GCC countries are the major markets being targeted for attracting tourists, DTCM director-general Khalid Ahmad Bin Sulayem said in a statement.

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Salem ALSuwaidi 11 years ago

I believe a comment by the Director of Department of Tourism and Commerce Marketing saying DTCM has sent out invitations to hotels to take part in the promotion but not all hotels are expected to participate. I believe from my view that if they want, they can make it happen by saying you should try, since its the Department of Tourist Hotels and such places have to follow and obey But seems again they are not using their power very good. I know the tourist department can make them do whatever they want, and im pretty sure they can, I am positive that nothing of this will show or be noticed if they aren't going to pressure them. since the late 2007 hotel prices have gone mad around UAE, even like a hotel that is 2 Star u would pay more than 450AED for a night, And not to forget, Other hotels in the other emirates are as well taking chances and raising prices like Sharjah and Abu Dhabi and Fujairah, If they really did apply these prices in Dubai the rest of the emirates will be forced to compete to the prices and offer a better price

Khalid 11 years ago

I think the Initiative by Dubai Tourism is an excellent idea , I beleive that in conjunction with the cheaper Hotels IF the asked Emirates Airline to bring their ticket prices down by the same amount then Dubai would be full of tourists again. If someone can get a cheap ticket to Dubai once they are here they will spend weather they want to or not. Khalid

Zia Siddiqui 11 years ago

It is high for the Dubai Govt to realise the global recession factor, which will affect tourists expected from UK And Europe especially. With Visit Visa fee increased in UAE for visitors from India, Bangladesh and Pakistan and with Airlines not reducing fares despite oil prices that came down it has become a fairly expensive for visitors from these to take the trip to Dubai. Therefore too boost tourism and continue its pace for Dubai in particular and all Emirates of UAE in general has to do more rather waiting and the business crashes in UAE