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Wed 12 Mar 2008 02:01 PM

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New event to promote direct sales

The first Direct Selling Exhibition & Conference will be held in Dubai this May.

The Middle East's first Direct Selling Exhibition & Conference will be held in Dubai in May.

"Direct Selling is a multi billion industry, which has not been exploited in this part of the world. Bearing in mind that 85% in the business are women, I think we will have considerable interest from women here," said Niousha Ehsan, marketing manager, Direct Selling Festival.

Direct Selling also known as Multi Level Marketing, is the sale of a consumer product or service, person-to-person, away from a fixed retail location, which has become a large part of the economy in many countries. In Japan, sales through direct selling reach US$ 22.4 billion annually, while the US holds the record with US$ 30.47 billion.

Market leaders including Forever Living Products, Avon, DXN, Tahitian Noni and Sisel International will support the exhibition, which aims to accelerate the growth of the industry, by increasing the stature and credibility of direct selling companies and associations in the region.

The Direct Selling Educational Institute (DSEI) has been set up to "promote the industry, establish professionalism among direct sellers and create a regulatory framework for government approval," said Poorya Montaseri, the organisation's founding director.

Industry experts such as Professor Charles King, Tim Sales, Dr. Ellie Drake and Benjamin Tan, the founding member of Direct Selling Association of Singapore will discuss opportunities and will provide sales, marketing & personal development trainings for interested entrepreneurs in the Middle East who want to join the growing industry.                 

The Direct Selling Festival, to be held from May 17 to 19 in Dubai will unveil the opportunities of the new world of Direct Selling.

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