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Sat 1 Oct 2011 10:03 AM

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New firm set up to target Middle East gaming market

Red Stallion says it will create interactive content rooted in the culture of the Gulf region

New firm set up to target Middle East gaming market
The firm plans to target the Gulfs fast-growing interactive entertainment industry

A new company, which has been set up in the Gulf to target the region's fast-growing interactive entertainment industry, said much of its content will be rooted in local cultures.

Digital Development Management (DDM), the world's business and talent agency for video games and digital entertainment, announced it has joined forces with Gulf based Trans Technologies to form Red Stallion Interactive.

It said the new publisher will be devoted to developing and distributing interactive entertainment across the Gulf region, with offices in Doha, Manama, and Northampton, Massachusetts.

DDM will serve as senior advisors and operational manager to Red Stallion, which aims to address the growing appetite for high quality game entertainment across the Middle East.

Red Stallion's content, both licensed and original, will be rooted in culture based on the Gulf region, a statement said.

It added that Red Stallion Interactive will work with some of the leading video game developers, publishers and intellectual property creators around the world to generate best-in-class digital content.

The company will initially focus on distributing and developing for the greater Gulf region to establish its business base, with plans to expand globally in the longer term.

Dr Mohamed Juman, of Trans Technologies, said: "Red Stallion, through our partnership with DDM, will hopefully fulfil a growing demand for interactive content that speaks to the cultural and entertainment habits of different international territories.

"We will look to bridge the gap by focusing distribution of relevant and appropriately localised games and media. As the face of interactive gaming evolves, Red Stallion will be at the forefront, leading the charge toward joining these forces and markets together."

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