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Tue 21 Oct 2008 04:00 AM

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New kit not for camera shy

Sharaf Electronics introduces range of GE cameras for ‘tech-savvy' Middle East youth.

Distributor Sharaf Electronics has launched General Electric's (GE) range of digital cameras at GITEX Technology Week.

GE, the world's second largest company, will introduce to the Middle East the A, G and E range of its selection of digital cameras.

"The launch of the digital cameras plays a key role in introducing a whole new generation to the pioneering GE brand name," says Yasser Sharaf, managing director of Sharaf Electronics.

With their trendy design, youth-oriented features and casual appeal, GE's digital cameras are sure to strike a chord with the fashion-conscious and tech-savvy youth of the region," he adds.

The A series includes four models ranging from 7 mega pixels to 12 mega pixels, with two 8 mega pixel cameras in the E series and the 8 mega pixel G2 from the G series also making its entry to the Middle East. The cameras are designed, manufactured and distributed by the GE-licensed General Imaging.

Each camera has easy to use panoramic stitching, which allows the user to create a three-shot panorama image that is great for both landscapes and groups of friends. It eliminates the need for specialist computer software or hours of editing.

All models will incorporate newly developed technology for smile and blink recognition, which has been built into the face detection feature.

Each of the cameras launched is designed to appeal to a defined segment of digital camera users, from point and shoot pieces for amateur photographers, to slim and light cameras for those looking for style without substituting the substance and advanced models ideal for more ambitious photographers.

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