Channel to prosper from Google alliance.
Intel has announced new global marketing tools to aid Middle East resellers following a tie-up with internet search engine Google.
The vendor has created a new virtual marketing storefront for qualified resellers and is rolling out an advertising programme, allowing partners to easily place online advertisements with Google.
The storefront means resellers can place print advertisements and easily customise collateral with their company information or logo.
The initiative with Google allows resellers to identify keywords, which when typed into the search engine will display an advert providing a link to the reseller's website. Intel reckons the initiative means less by way of up-front investments from resellers, a key element of its new Intel Inside Track Two programme.
Donald MacDonald, VP sales and marketing at Intel, says the volume of Google visitors coupled with the wording and layout, has contributed to the high expectations Intel has for the scheme.
"For an initiative like this, 4% is considered to be a good response rate," he said. "96% of people who see the ad pay no attention to it. But you're dealing with such large numbers that the key is the 4% who care about it. The beauty of the scheme is partners only pay if the consumers use it," he added.