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Wed 6 Feb 2008 03:29 PM

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New TV ad for Etihad after record breaking New Year

UAE flag-carrier unveils its latest international television advertising campaign as the airline experiences its best ever start to the year.

The first few days of 2008 saw Etihad enjoy its highest ever daily figures with nearly 19,000 passengers each day and average seat factors of 88 per cent across its network, breaking the carrier's previous record loads.

These figures come at an ideal time for Etihad who have just started running a new television commercial in the UAE that is soon to be rolled out across the Middle East, Europe, North America and Asia.

The high-budget ad is part of Etihad's long-term plan to build awareness and understanding across key markets, particularly amongst business travellers.

"Etihad Airways is fast establishing itself as one of the world's leading airlines with a reputation for quality products and services, both on the ground and in the air," said Peter Baumgartner, Etihad's executive vice president of marketing and product.

"Etihad is still a relatively young airline and a high-profile international television commercial like this will help raise awareness of the Etihad brand in many of our key markets across the world."

The commercial was written by global advertising agency TBWA and directed by James Wheedon from London-based Bare Films. It was filmed entirely in Abu Dhabi using a combination of Etihad cabin crew and professional actors in a variety of locations, including Emirates Palace.

Etihad Airways' previous television commercial picked up the accolade for ‘world's leading travel television commercial' at the 2007 World Travel Awards.

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