China's Fidu seeks clarity on Dubai real estate cold calling rules

Fidu Properties, which plans to invest AED2bn in the Dubai property market by the end of 2018, says clarity is needed to help clear the air on the approach to reach out to customers
China's Fidu seeks clarity on Dubai real estate cold calling rules
By Sam Bridge
Sat 18 Aug 2018 01:18 AM

Fidu Properties, a Chinese company planning to invest AED2 billion in the Dubai property market by the end of 2018, has sought clarity from regulatory authorities on the use of telesales to prospective customers in the emirate.

As per a recent directive, RERA has urged real estate brokers to stop making unsolicited telemarketing calls or face up to AED50,000 fine.

The brokerage firms will need to obtain permission from RERA if they wish to proceed with telemarketing or SMS messages, while communication via WhatsApp was strictly not allowed, the directive said.

Fidu Properties has said that clarity is needed on the guidelines over telesales to help clear the air on the approach to reach out to customers.

A framework for brokers will help make the process transparent and effective, according to a company spokesperson, who added that Fidu sees "massive" growth potential in the UAE's property market in the coming years, in which it wants to play a pivotal role.

Fidu has recently announced targeting investments worth AED5 billion in UAE in the coming three years, with nearly 450 branches across GCC and Asian subcontinent. The company has plans to invest about AED2 billion in the Dubai real estate sector before the end of 2018.

Fidu, which opened its regional office in Dubai in April, said it aims to create around 3,000 jobs in the region.

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