By Andrew White
Agreement will see Nike branded goods sold at official outlets throughout Kingdom.
US sportswear giant Nike has signed a deal to distribute apparel, footwear and accessories in Saudi Arabia.
The agreement, inked with Dubai-based retailer Sun and Sand Sports, will see Nike branded goods sold at official outlets throughout the Kingdom.
Sun and Sand Sports is part of the Gulf Marketing Group (GMG), which is already the official Nike distributor of the UAE, Oman, Qatar, Bahrain and Kuwait.
“The addition of Saudi Arabia is a significant milestone achieved and reflects Sun and Sand Sports’ strong and evolving partnership with Nike over nearly 30 years,” said Abdul Aziz Hassan Baqer, chairman of GMG.
“We are very proud to extend the successful relationship with our current GCC partner, Sun and Sand Sports, to Saudi Arabia,” added Karsten Koehler, Distributors Business Director at Nike.
“We are confident that this exciting new development will help our business in the region to grow.”