By Shane McGinley
The Miami-based beach party brand had been due to open on The Pearl Qatar
US luxury beach club brand Nikki Beach has pulled out of plans to launch its first resort in the Middle East in Doha and will instead soon announce a new project in Dubai, a source confirmed to Arabian Business.
The Miami-based brand, famous for its all white parties and celebrity guests, announced in 2011 it was to open the Pearl Nikki Beach Resort & Spa at the The Pearl Qatar development in Doha in February 2012.
Despite a $68 million refurbishment, the banning of alcohol on the manmade island appeared to put the plans on hold.
A source in the US has confirmed to Arabian Business Nikki Beach Worldwide “did not open and are not opening in Qatar” and the brand’s first Middle East property will now be in the UAE, with plans for Nikki Beach Resort & Spa Dubai due to be formally announced very soon.
Analysts said in 2012 the negative publicity the Pearl Qatar suffered after the banning of alcohol would have an impact on the development unless authorities could offer some clarity in the short-term.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Nikki beach concept was completely wrong for Qatar, bad decision by Pearl developer & mgmt of Nikki Beach. All the island needs is a decent beach club with a casual restaurant & serviced sun beds plus toilets etc
So Doha falls yet further into the abyss of boredom... all the money in world cannot keep competent people working there longer than a year or two, so instead those who stay reflect at best the bottom 20% of their chosen profession.
John - totally agree with you, a simple concept beach club, offering all day dining, beach chairs, a pool perhaps and at best, a small spa or beauty salon would rake it in.