By Andy Sambidge
Samir Cherfan to lead Japanese car giant in region; aims to build on sales success
Nissan has announced the appointment of Samir Cherfan to the role of managing director, Nissan Middle East, with immediate effect.
In his new role, Cherfan will have overall responsibility for both Nissan and Infiniti brands in the Middle East region.
Samir's new appointment follows a year as director, sales and marketing Nissan Middle East and well over 20 years of Renault-Nissan Alliance experience spanning engineering and commercial roles. He is fluent in Arabic, French and English.
The announcement comes as Nissan Middle East said 2012 was the best year ever for sales of its Nissan Patrol flagship vehicle.
In total, more than 14,000 Nissan Patrols were sold last year in the region, the Japanese car maker said in an earlier statement.
Cherfan said: "It is a privilege to be appointed to this position and I pay tribute to my predecessors who have made Nissan one of the leading automotive brands in the region with a proud heritage and reputation for quality, reliability and durability.
"I look forward to facing the challenge of leading such a strong brand in a market which is of great significance to Nissan's global growth strategy.."
Cherfan succeeds Atsuo Kosaka who held the managing director position for over four years. Kosaka-san will return to Japan to undertake a new role with Nissan Motors Limited.
Bad choice. Dhould have been an Emirati or a GCC national.