By Staff writer
Emaar chairman Mohamed Alabbar scores double success in 2019 Brand Advocacy rankings by YouGov as e-commerce venture Noon.com also performs well
Emaar Properties has been named as the top developer brand in the UAE that customers would recommend to their friends.
The 2019 Brand Advocacy rankings by YouGov put the real estate developer in second place overall, behind Emirates, with a score of 80.5.
Emaar chairman Mohamed Alabbar's e-commerce venture Noon.com also impressed in the rankings, making it into the top 10 most improved list with a 7.1 point score improvement on the previous year.
YouGov BrandIndex screened all of its 590 brands for their net recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?”
Only respondents who are current or former customers of a given brand are interviewed.
In the overall rankings, Emirates and Emaar were followed by Saudi food giant Almarai (77.5), Apple's iPhone (76.1) and banking major Emirates NBD (74.0).
YouGov BrandIndex also revealed which brands are the fastest improvers in the UAE.
The top five were Pakistan International Airlines, which improved by 18.1 points, Netflix (12.4), Huawei (10.0), Air France/KLM (9.0) and Pepsi (8.7).