By Gavin Gibbon
5asec CEO Andre Mota believes industry will become more digital, regulated, efficient and sustainable
The CEO of the 5àsec dry cleaning and laundry network in the UAE believes the current coronavirus crisis will be a positive for the industry.
Andre Mota has revealed that, after an initial hit to the business as a result of the enforced restrictions on movement, where the country went into a two-week period of total lockdown at the end of March, the company is now operating at 70 percent of pre-Covid-volume “and getting traction again”.
He added: “This is a moment of disruption. We have the know-how, financial means, brand and strategy to do well. Most small companies will exit the market and the sector will evolve becoming more digital, more regulated, more efficient.”
Laundry and dry cleaning outfits now have the added burden, and expense, of preventing risk of infection and potential spread. This includes quarantining items received, continuously disinfecting stores, introducing protection equipment and sanitary routines, reinforcing the contactless service, disinfecting bags out for delivery and more.
Looking past coronavirus, Mota also believed laundry facilities will be larger, more automated and more energy efficient; clothing will become increasingly more casual; and younger generations will rely more on providers to do their laundry.
He said: “We will, hopefully, become a sector that is greener, more efficient and with better quality services.”