By Mark Sutton
Executive Briefing Centre will showcase and test new technologies for Nortel customers
Nortel has opened its first Executive Briefing Centre (EBC) for the Middle East in Dubai.
The centre will be used to showcase enterprise level solutions for Nortel customers, and provide a test bed for a number of technologies.
The centre is Nortel’s sixth in the EMEA region, but the first outside of Europe. Demonstrations and testing will focus on technologies such as Unified Communications, IP Telephony, converged voice and data, mobility, energy efficiency and solutions for key vertical solutions such as healthcare, hospitality, education and government.
Ramin Attari, vice president and managing director, Nortel Middle East and Africa enterprise level said: “The Middle East region is a key growth market for Nortel, and we are committed to providing leading-edge products, solutions and expertise to existing and potential customers here.
“One of our major objectives with the new Dubai EBC is to engage industry players on a more personal and interactive level. By offering real-time, onsite demonstrations we can show how our solutions can contribute to increased efficiency levels and create cost savings for our customers. They can see for themselves that Nortel understands their business challenges,” he added.