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Mon 26 Jan 2009 04:00 AM

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Not just an address

Alicia Buller checks into Dubai’s swankiest new hotel, The Address, and finds it not only stylish but hassle free.

Alicia Buller checks into Dubai’s swankiest new hotel, The Address, and finds it not only stylish but hassle free.

Located in the heart of the Downtown Burj Dubai, The Address is the first ‘own-brand' offering from Emaar's Hospitality Group. The hotel firm aims to ‘build a world-class five-star resort chain in under a decade'.

The claim may sound ambitious but it's true that The Address offers something very different to the usual UAE conveyor belt luxury offerings.

Here you'll find not only grandiose furnishings and sweeping exteriors, but a level of service I've yet to witness in Dubai, with the exception of the Burj Al Arab.

On arrival, the French concierge asks me not only how I am, but how my journey was. The whole procedure from reception to room is flawless - there's none of the awkwardness or time-wasting that other five-star establishments are often guilty of.

And on arrival at my room, I'm impressed with the Premier Club decor, which is not only tasteful but trendy.

The 70 square metre room features a balcony which overlooks the Burj Dubai and the resort's five-tier Infinity swimming pool.

Throughout the room, all of the furnishings, fabrics and bed linens are the produce of a designer touch and there's countless one-off design details throughout.

This place oozes with grandiose touches, but comes, somewhat refreshingly, without the gauche.

Lifestyle amenities include a large flat screen television, well-designed bathrooms with double vanities, marble floors and mosaic finishes.

The Address

Downtown Burj Dubai PO Box 9440 Dubai, UAE. Tel: +971 4 4238888 Email: stay@theaddress.com

What's more, dark wood Venetian blinds divide the bedroom and bathroom, allowing natural light to shine through.

Put simply, the Address has filled a gap in the luxury hotel market: that's the gaping hole that says ‘executive boutique'.

My club room offers the usual access to the club lounge with inclusive food and beverages, as well as a host of very important extras.

Is the wireless internet free? Yes. Can you check in from your room? Yes. Can you check out at any time of the day you like? Yes. Is the gym open 24 hours? Yes.

At first glance, these may seem like small details, but it's always the details that make the final picture perfect.

In my opinion, it's the Address hotel's attention to detail that sets it apart. And if you stay in a lot of hotels like I do, then you'll know that whatever makes your stay ‘easy' becomes a main concern.

Standing at 63 storeys high and featuring 196 rooms and suites, The Address also offers an extensive range of in-house experiences.

 Culinary-wise, there's Fazaris which offers all day brunch and Hukama, which offers upscale, impressive Chinese culinary fare (it was packed to the rafters when I visited, always a great sign for a new restaurant).

But what makes this hotel really hip is its bars: the Latin-inspired Calabar lounge and the panaromic 63rd floor sky bar are two of the city's best nightspots.

Overall, The Address has done a great job of combining style and sophistication, without missing out on that that vital third ingredient: substance.

Location:5/5 Service:5/5 Dining:5/5 Accommodation facilities:5/5 Leisure facilities:5/5 Outside attractions:5/5

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