By Staff writer
Novo Cinemas says more screens will be added following sponsorship deal with Qatar Airways
Novo Cinemas is planning to expand its seven-star customer experience to more screens in the Gulf region after securing sponsorship from Qatar Airways.
The Doha-based airline is supporting the luxury cinema service across locations in Qatar, Bahrain and the UAE, with the operator saying it would introduce the experience to more locations during 2017.
The seven-star service includes valet parking, luxury lounges and special gourmet food menu ordered from fully reclining leather seats.
Each seat comes with an iPad, which has access to a full personalised service to cater every need during the movie at any time.
Debbie Stanford-Kristiansen, CEO at Novo Cinemas, said: “We are delighted to align our 7-Star screens with such a prestigious airline, across the entire Novo network. With a private VIP lounge, in-theatre dining with butler service, dedicated chef and fully reclining leather seats, we offer a continuation of the first-class service found on board Qatar Airways.
"This partnership is a reflection of our shared commitment to the highest quality entertainment and standards of customer care,” she added.