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Wed 25 Apr 2001 04:00 AM

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Nvidia saves 3DFX's sinking ship

3DFX takes its final bow as the curtain approaches for the graphics chip designers. The last of its assets have finally been handed over to their Californian rivals, Nvidia.

The company, which started up three years ago and enjoyed phenomenal success, announced its sale to the 3D graphics company Nvidia last December.

“The company was at a high point,” explains Drew Cullen, from the.register website. “But then it [3DFX] messed up — it rested on its laurels, letting Nvidia steal through the blind side to take the performance crown. And it messed up again with an ill advised and hugely expensive plunge into the retail card market — alienating its OEM customers in the process.”

The sale of 3DFXs assets, including patents and trademarks, have all been finalised to the fine tune of $70 million in Nvidia’s cash and one million shares of registered Nvidia common stock. 3DFX is officially dead, now that all has been finalised staff have begun touting their talents and services to potential employers through a new website — x3dfx.com. Though Nvidia had announced its attempts to employ one hundred of 3DFXs key software and hardware engineers.

“We expect that the combined technologies of 3DFX and Nvidia will continue the legacy that 3DFX began in 1994,” said Alex Leupp, president and CEO, 3DFX Interactive Inc. “Nvidia is the number one supplier of graphics technology to the OEM market. With the addition of 3DFX’s high quality technology that leads the retail market, we believe the combination of the two will result in even greater PC graphics leadership.”

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