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Thu 20 Apr 2017 11:31 AM

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Oil industry needs to embrace social media, urges OPEC chief

Social media has a growing influence on all walks of society, says Barkindo

Oil industry needs to embrace social media, urges OPEC chief
Mohammad Sanusi Barkindo, secretary general, OPEC. (Photo: YASSER AL-ZAYYAT/AFP/Getty Images)

The oil industry needs to embrace social media existence and exploit its true potential for getting complex messages across the world in a timely manner, according to an OPEC official.

“Of course, nowadays, we have another information outlet that we simply cannot ignore the face of social media, which seemingly continues to expand with each passing year,” Mohammad Sanusi Barkindo, secretary general, OPEC, told the third GCC Petroleum media forum in Abu Dhabi.

“These are already firmly established applications that are having a growing influence on all walks of society.”

He said OPEC is constantly looking at areas where it can broaden its information dissemination, especially in the promotion of data transparency with organisations such as Joint Organisations Data Initiative.

Under is new transparency drive, the UAE Energy Ministry and OPEC unveiled a new smart app for the organisation’s annual statistical bulletin.

They will also unveil a “big data” project, aimed at developing a comprehensive and easy-to-use multi-dimensional tool for analysing publicly available oil and gas data.

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