On-demand food delivery service launches ops in Dubai

London-based Deliveroo says it will initially operate in Dubai Marina, JLT, Downtown, Business Bay and the Jumeirah
On-demand food delivery service launches ops in Dubai
By Staff writer
Tue 24 Nov 2015 03:10 PM

Deliveroo, the on-demand delivery service for high-quality restaurant meals, on Tuesday launched in five new cities including Dubai.

The move into markets in the emirate, Hong Kong, Singapore, Melbourne and Sydney marked its first foray outside Europe.

The company said in a statement that it has also raised a $100 million Series D investment, enabling Deliveroo to feed increasing consumer demand and fuel further international expansion.

In Dubai, Deliveroo will be available in Dubai Marina, JLT, Downtown, Business Bay and the Jumeirah neighbourhoods, with further expansion planned in the upcoming months.

Deliveroo said a number of Dubai restaurants are already signed up, including The Sum of Us, Mythos, Busaba Eathai, Circle Cafe, Toko, Rossovivo, Fumé, Clinton Street Baking and Comptoir 102. 

It added that restaurants partnering with Deliveroo can utilise their excess kitchen capacity to generate an increase of 30 percent or more in revenue without their own fleet of drivers and technology infrastructure.

Anis Harb, general manager of UAE, said: "For the customer, we’re a service that delivers meals from your favourite local, quality restaurants in 30 minutes. We're seeing tremendous growth because we tap into two inherent consumer needs: better selection and faster delivery. 

"We’ve seen it in ecommerce with Amazon, transportation with Uber; now we’re seeing it in food where customers are being more demanding, both on the reliability of the service and the selection of restaurants. We are delighted to bring this concept that has been so popular in Europe to the GCC market."

In the GCC region, Deliveroo said it has identified a huge demand for take-away and is now filling that market gap for premium take-away from some of the best restaurants in Dubai.

Since the start of 2015, Deliveroo, which launched in 2013 in London, has grown daily orders tenfold and expanded its service to 50 cities across 12 countries.

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