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Tue 8 Dec 2015 12:23 PM

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Opinion: Time for Gulf firms to review their links with the toxic Trump brand

Republican presidential front-runner, who called for Muslims to be banned from entering the US, has business partnerships with some of the UAE's biggest companies, including Damac Properties, Al Tayer Group and Landmark Group

Opinion: Time for Gulf firms to review their links with the toxic Trump brand
Donald Trump with Damac chairman Hussein Sajwani at the launch of the Trump International Golf Club Dubai in 2014.

I doubt whether Donald Trump was thinking about the Trump International Golf Club Dubai when he called for all Muslims to be banned from the US earlier today. It’s more likely he was trying to steal the thunder from the latest opinion polls in Iowa, which indicate that he has been overtaken by counterpart Ted Cruz.

But the impact on his business dealings in the Gulf as a result of his comments could – and some would say should – be severe. Trump’s primary interests in the UAE concern two golf clubs, both being built by Dubai developer Damac. The picture that’s currently doing the rounds on social media is of a smiling Trump standing next to Damac chairman Hussein Sajwani as they launched their first golf course together last year.

Damac is not the only Gulf corporate to have bought into the Trump brand. Earlier this year, Dubai’s Landmark Group signed off a deal to sell Trump Home-branded products across the Gulf in its Lifestyle shops. Another huge Dubai retailer, Al Tayer Group, opened two Trump Home by Dorya galleries in the UAE in June. Arabian Business has approached all three firms for their thoughts on the issue and Trump's latest comments.

Niall McLoughlin, senior vice president at Damac Properties, issued the following statement: "We would like to stress that our agreement is with the Trump Organisation as one of the premium golf course operators in the world and as such we would not comment further on Mr. Trump’s personal or political agenda, nor comment on the internal American political debate scene."

That seems to me to be something of a cop-out. The Trump brand is synonymous with the man himself - without him, it is nothing. And under the terms of the Republican candidate’s most recent announcement, Sajwani wouldn’t even be allowed to travel to the US if Trump were to become president. It hardly makes for a cosy business relationship.

Al Tayer Group declined to comment, while Landmark Group had not provided a response at the time of publication.

Setting up a partnership with any brand takes time, money and effort – and a degree of risk. It’s understandable why no company would want to ditch that partnership unless it was absolutely necessary. But the time is now fast approaching when any local firms associated with the Trump brand must at least consider a serious review of their strategy. Muslim consumers in the Middle East have absolutely no say in next year’s US presidential election – but they can still vote with their wallets.

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Amir 4 years ago

It is about time that all Muslim leaders and businessmen in the world rise up to denounce Mr. Donald Trump. He will only tone down his language against Muslims once he gets a financial jolt!

Kerr will 4 years ago

Good article, it's also possible that he's saying all this just as part of political strategy to obtain votes ... He's said things against Mexicans too, but the subject was forgotten in a few days.

If he actually implements this stuff then obviously brands should reconsider being associated with him.

What if he becomes president? And what if he does not implement anything against Muslims?
It could be the biggest Jackpot for the brands!

Within 2 days the subject will be forgotten ... my opinion.

Tareq 4 years ago

Any one in their right mind wouldn't make such huge comments effecting more than 1.5BN muslims around the world, for Trump it was the Mexicans , blacks and now Muslims. what he gain from this I don't know.

AAA 4 years ago

Please don't let him enter any muslim country so he gets a taste of his own medicine.

Omar 4 years ago

Good Luck selling Trump merchandise, Houses and Golf memberships in Dubai after the latest statement from Trump!

Adil Elaouad 4 years ago

Talking of toxic partnerships, let's not forget Landmark Group's continued support of Salman Khan! His face is still plastered all over a number of Dubai's billboards.

It's clearly evident that Landmark Group are stuck in a moral time warp and need to catch up with the rest of humanity.

decbre 4 years ago

Thank God somebody finally brought this up, sick of seeing this racist bigot on my journey home every evening

Bahraini 4 years ago

I will personally avoid any company which deals with this man. I have stayed in the hotel before but never again. I hope that companies based here act accordingly. If not, then I and I hope many others will be taking my money elsewhere.

Simon 4 years ago

Amir...I understand what you are saying...but...before Muslim leaders etc do what you suggestt...wouldn't it better for ALL Muslims to denounce and publically denounce the actions and rise of ISIS?

I never see high profile individual Muslim leaders denouncing or castigating the actions of ISIS. Where is the leadership from within the Muslim community? I am just saying...

If you can point me to at least 10 high profile Media articles in recent months/weeks of such denouncemnts, then I would retract my comment. However, I do not believe you will.

I can not think of any Western Muslim community leader making a stand against ISIS and their actions either.

Trump has made a ridiculous sweeping statement, I agree. However, where are the sweeping indignations of ISIS from the Muslim communities? The Muslim community have a voice and platform to do so...but I fear it remains 'silent'.

Amer 4 years ago

@Simon: Which world have you been living in ? Muslims & their leaders all around the world have PUBLICALLY denounced ISIS many times, we hear a statement almost everyday.
Sometimes stupid comments have no stopping... why does anyone have to give you any number of articles etc..there's a thing called google .. use it !