Today, international relations bind us together in a variety of ways: economically, diplomatically, culturally and more. The cultural contribution that resonates most deeply with me in fostering an understanding between nations is the promotion of culinary tastes and traditions.
As HM Consul General to Dubai and the Northern Emirates, I have witnessed firsthand how the celebration of British gastronomy in the United Arab Emirates (UAE) has evolved into a powerful tool for diplomacy and cultural exchange. ‘Gastrodiplomacy’ if you will. The simple act of breaking bread together has become a metaphor for the shared values and aspirations that bind the UAE and the UK.
Historical and cultural ties
Britain and the Emirates share deep social and cultural ties, rooted in a history which stretches back to 1820, 150 years before the founding of the UAE in 1971. Food has an unparalleled ability to connect people across borders, breaking down barriers and forging bonds that extend far beyond the dining table, whether in the form of a delicious roast dinner with the finest of Welsh Lamb (plus all the trimmings!) or an iftar gathering with your nearest and dearest.
Today, the appreciation for British brands, ingredients and cuisine has become a catalyst for enhanced bilateral relations, providing a shared platform for cultural dialogue and mutual understanding. UK expats in the UAE have contributed to the introduction of British ingredients and culinary offerings. Innovative, high-quality ingredients in specialty delis and aisles of UK produce at local supermarkets cater to a broad spectrum of tastes and preferences. Michelin-starred restaurants and luxury cake ateliers attract discerning consumers from the UAE and beyond.
UK food exports to UAE: Heritage and innovation
With its growing global expat population and its appetite for new and innovative products, the UAE is a valuable export market for the UK. Our food is renowned for its quality, provenance and rich flavours steeped with historical influences like our incredible history of cheesemaking that boast over 700 individual varieties with our national expertise dating back to references in the Domesday Book, to name just one example.
Our culinary heritage is greater than the sum of its parts, serving as a tangible cultural touchpoint and embodying the diversity and inclusivity that define the four nations of the United Kingdom. Our produce contributes significantly to the local economy and the UAE’s culinary landscape. The blending of fresh local ingredients with high-quality UK produce diversifies food choices, supporting eco-friendly initiatives and enhancing the overall food ecosystem.
There is a substantial demand for a diverse array of UK food products, encompassing everything from traditional offerings of seafood, cheese and lamb to innovations such as free-from, plant-based and zero percent / non-alcoholic drinks. This broad spectrum of preferences highlights the versatility and appeal of British culinary offerings in the UAE market, as well as complementing the growing appetite in the UK for UAE food and drink exports, from dates to camel milk and so much more.
Culinary diplomacy
The GREAT Food and Drink campaign champions UK gastrodiplomacy, recognising the opportunity for cultural exchange. The UAE’s enthusiastic engagement has contributed to a shared array of gastronomic traditions. By showcasing the best of British food in the UAE, we are not only promoting our culinary heritage but also engaging in a dialogue that goes beyond the surface, reaching the heart of cultural understanding.
Personally, I am looking forward to my first Ramadan in the UAE where I know many will break the fast with local dates or a glass of Vimto, a Ramadan staple which has been enjoyed in the region since 1927, a mere 19 years after it was first created in Manchester, England.
Our cultures already deliciously meld in a whole host of favourite dishes, both Emirati and British. Emirati machboos is a delicious stew which is made even more special by using Welsh lamb. And my personal favourite, sticky toffee pudding uses the highest quality Emirati dates – I’m particularly fond of the Sukkary variety – bringing the UK and the UAE closer together through a shared love of food, and perhaps a mutual sweet tooth too!
While trade and commerce undoubtedly play a role, the true essence of this cultural exchange lies in the forging of lasting connections. By promoting British food in the UAE, we are creating a space for shared experiences, fostering friendships that extend beyond diplomatic corridors.
In the act of breaking bread, we share our culinary traditions, build friendships and celebrate the legacy that we are creating together. Gastrodiplomacy between the UK and the UAE deepens our cultural appreciation, brings us together and is well worth every bite.
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