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Thu 1 Feb 2007 12:00 AM

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Opportunities and challenges

Change may be a constant, but the region’s healthcare management professionals probably feel like they are facing more than their fair share of it right now.

Change may be a constant, but the region’s healthcare management professionals probably feel like they are facing more than their fair share of it right now. From the introduction of mandatory insurance schemes and new CME requirements to manpower shortages and the rising cost of doing business, the industry faces an array of challenges.

The purpose of this new monthly publication, Medical Times Middle East, is to discuss those issues and offer you insights into how to deal with them. Every month, our team of talented journalists will be talking to managers and doctors at the helm of healthcare institutions to find out how they run their businesses and how they deal with the challenges facing them.

In this first issue, we meet Suzanne Al Houby, CEO of Dubai Bone & Joint Centre, whose job is to create the UAE’s first centre of excellence for the treatment of musculoskeletal conditions. She tells us how she is hiring the leading specialists in the field and building up the centre’s reputation, whilst trying to deliver on the objectives outlined in her business plan. Medical Times also speaks to Advet Bhamabhani, CEO of Jebel Ali Hospital, who is trying to create a culture of customer service excellence within an institution positioned as the UAE’s first ‘boutique hospital’.

Finance is one subject that we intend to cover comprehensively in this publication and this month we take a comprehensive look at the implications of the UAE’s new health insurance schemes for hospitals. Medical Times also meets a private equity investment firm that wants to spend US $100 million buying stakes in hospitals across the region. The investment fund’s principal tells us what he believes private equity money and management advice can do for a hospital.

Other subjects touched upon in this issue include smoking, and whether or not GCC countries are really ready to crack down on the habit, and the implications of the UAE’s new continuing medical education (CME) requirements. With populations, incomes and public awareness all on the rise, this is a time of huge opportunity for the region’s healthcare institutions, but many challenges need to be addressed if they are to deliver service excellence and run their practices cost effectively.

We hope that reading Medical Times Middle East will help you approach your job with a greater level of knowledge and confidence.

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