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Thu 25 Aug 2005 04:00 AM

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Oral-B fortifies toothbrush range

The oral care titan has added two more rechargeable toothrushes to its product range.

Oral-B has further strengthened its oral care offerings with the introduction of two rechargeable toothbrushes.

The new Professional Care 8500 Series is the latest entry in the ‘premium’ Oral-B Professional Care line. The brush’s key feature is ‘rotation oscillation action’ a technology that apparently makes the 8500 ‘demonstrably more effective’ in removing plaque and reducing gingivitis than other power toothbrushes. The 8500 Series comes with an array of multiple brush heads and accessories.

The Oral-B Sonic Complete is based on sonic technology. It boasts a brush head with Oral-B’s proprietary CrissCross bristles for cleaning between teeth and three brushing modes, including a massage mode for stimulating gum tissue.

“In addition to a healthy diet, daily brushing and flossing, and regular visits to their dental professional, consumers can increase their oral health – and their overall health – by using the proper oral care products,” said Ranu Kawatra, regional business director, oral care, Gillette Middle East and Africa.

“The Oral-B Professional Care 8500 Series and the Oral-B Sonic Complete are specifically designed to achieve a measurable improvement in oral health in as little as four weeks.”

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