The worlds of Arabic and Western comedy came together in Dubai to mark the official launch of Comedy Central HD, a comedy channel from Viacom International Media Networks, on OSN, the region’s biggest pay-TV network.
Available exclusively on OSN (Channel 207) for viewers in the Middle East, Comedy Central HD was launched by Trevor Noah, the host of The Daily Show and one of Saudi Arabia’s leading stand-up comedians Fahad Albutairi.
Comedy Central HD is the latest in a slew of new channels being added to the OSN roster this year, underlining its commitment to delivering exclusive content for its subscribers.
The new launch follows an agreement by OSN with Viacom International Media Networks. Comedy Central HD is the third brand for VIMN in the region adding to the popular MTV, Nickelodeon and NickJr offerings.
David Butorac, chief executive officer of OSN, said: “More than ever before, the region is witnessing an unprecedented growth in comedy content both online and through the flourishing comedy clubs. With the launch of Comedy Central HD, available exclusively on OSN, we are raising the bar of comedy by bringing the world’s most popular shows to the Middle East.
“The fact that every single show on Comedy Central HD will have Arabic subtitles, is hugely important to us, it widens our reach and ensures that our subscribers can fully engage in the quality programming we provide. Having Trevor Noah and Fahad Albutairi, come to Dubai to launch Comedy Central HD marks our commitment to bringing the best talents closer to our viewers.”
Raffaele Annecchino, EVP and MD of VIMN South Europe, Middle East and Africa, said: “Comedy Central HD will mark a shift in how comedy is viewed and enjoyed in the region, giving fans access to our great content exclusively on OSN. With the launch of Comedy Central HD we are improving further our offer in Middle East, delivering a wide range of content for all age demographics, from kids to adults. This launch is representative of Viacom’s continued investment in the MENA region, where we have an exciting future planned and we are looking forward to ongoing success.’’
Trevor Noah said: “I want to thank Viacom, Comedy Central and OSN for the chance to come here and be a part of this fantastic event. How often do you get to push a big red button and launch a world-class comedy channel? And to all the comedy fans out there in the Middle East, now there’s a ton of great content on Comedy Central HD on OSN channel 207. Come Find your Funny.”
Fahad Albutairi added: “Being a part of this launch is a huge opportunity for me as a comedian, but also for other lovers of comedy in the Middle East. I am really happy to have been a part of this event, and the fact that the channel is supporting local talent is even more special.”
All programmes on Comedy Central HD (OSN Channel No. 207) will be subtitled in Arabic. OSN subscribers can now access a deep library of international content including The Daily Show with Trevor Noah, Comedy Central Presents…, Lip Sync Battle and the animated hit, South Park.
Emmy Award winner, The Daily Show with Trevor Noah, features a star-studded line-up of celebrity guests including actors, authors, singers and presidential hopefuls under the sharp comic wit and smart observations of Trevor Noah.
Comedy Central favorites Tosh.0 and Inside Amy Schumer will also be featured on OSN. The weekly Tosh.0 delves into all aspects of the social media landscape, featuring razor-sharp humour and biting commentary from comedian Daniel Tosh. Emmy-Award winning Inside Amy Schumer has the famous, edgy comedian performing a variety of hilarious sketches, stand up, interviews and musical performances.
Comedy Central HD will also feature a dedicated block of Spike content. Spike is a general entertainment brand offering original productions created to inform, engage, inspire and above all push the boundaries of the unexpected. Shows from Spike will include the global smash-hit and YouTube viral sensation Lip Sync Battle, as well as the popular Catch a Contractor, an original non-scripted series that sees host Adam Carolla on a mission to track down shady, evasive contractors.
All the shows premiering on Comedy Central HD will be available on OSN’s award-winning catch-up service, OSN Play and via OSN on Demand.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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