Pakistan Software Export Board is allaying lingering industry fears about the quality of its IT solutions by meeting with partners at this year's event.
Pakistan Software Export Board (PSEB) is exploiting its pavilion at GITEX Technology Week to facilitate as many meetings with potential regional partners and clients as possible, says Talib Balcoh, managing director of PSEB.
"We are an apex body of the Federal Government and has the mandate to promote Pakistan IT industry domestically and internationally and project Pakistan as a preferred destination for IT outsourcing," he explains.
We have been exhibiting at GITEX for the past few years and undoubtedly a large part of the success we have enjoyed as a result is through meetings we schedule at the event.
We end up signing joint ventures, contracts with leading companies, enhancing foreign collaboration and attract foreign investment in IT infrastructure and other promising areas, this year will be no different.
Baloch acknowledged that he was concerned by the apparently negative perceptions being projected about Pakistan's business sector.
"The Pakistan IT sector is one of the most vibrant and promising sectors we have in the country," he says.
"Our industry is growing at a phenomenal rate and exports have experienced 50% growth consecutively for the last six years, yet still the biggest challenge faced by our IT companies in the prevailing socio economic situation of the country is ‘access to market' due to the overall poor country perception and image portrayed in the international media."
Baloch admits that part of PSEB's mandate is to address this concern.
"The PSEB strategy to counter our image difficulty is to provide our IT Companies with a viable platform to outreach international outsourcing community and demonstrate their capabilities, skill-set and products and services in the key foreign markets," he enthuses.
"We do this through participation in international exhibitions and outbound delegations. This has resulted consistent increase in the foreign exchange revenues, and creation of employment.Our presence at GITEX is a good example of this strategy and we are confident that once again it will prove to be massively beneficial."
Eleven companies including A2Z Creatorz, Corvit Networks, Jin Technologies, Kraysis, Lumensoft Technologies, Mantaq Systems (Pvt) Ltd, Netpace Systems, NetSol Technologies, Ovex Technologies, Sidat Hyder and Systems Limited are participating at this year's GITEX under the umbrella of the PSEB.
"The companies we have with us are world class," he says. "Their presence really helps us with pushing our future agenda's forward from GITEX. Pakistan wants to get a larger share of the international outsourcing business."