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Tue 21 Oct 2008 04:00 AM

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Panasonic adds more stars to screen scene

Middle East gets exclusive access to new custom options for plasma screens.

Panasonic's 150-inch plasma screen may be stealing the headlines at the show but there is more to the company's offering at this year's GITEX Technology Week.Last year's flagship display, the 103-inch plasma has been enhanced to broaden its market appeal with some surprising new options.

"We are launching a customisation service exclusively for the Middle East region. We will offer several frame options including matt black, a wooden frame and gold plating," says Ajit Nair, senior executive of corporate communications, Panasonic Marketing Middle East.

A new touch screen option has also been introduced allowing users to select objects, move them around the screen, zoom in and out and even annotate content on the screen.

"The customisation service and the touch screen option have extended the market appeal of the screens with the latter of particular interest for corporate clients. The Middle East is the largest market for the 103-inch screen and we are approaching the 1000 unit sales mark for these in this region alone," says Nair.

The company now hopes the new 150-inch display will do equally well. The 8.84 million-pixel display is the world's largest and one of the slimmest at just 24.7mm.

"The Neo PDP (Plasma Display Panels) are available in the 58, 65 and 150-inch models. They are twice as bright as regular PDPs and they use half the power," says Nair.

In keeping with the company's Eco Ideas initiative, the displays are also lead free.

Eco Ideas involves three stages. The first is designing products that are biodegradable, recyclable and energy efficient. The second focuses on minimising the impact of manufacturing. The third part is a programme of community events and initiatives organised by the company.

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