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Wed 6 Feb 2008 04:00 AM

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Par for the course

Given the phenomenal success of golf communities, it won't be long before more golf developments are launched.

Developers in the UAE are pulling out all the stops when it comes to making their projects attractive to potential buyers.

Just a building with good facilities isn't good enough anymore. It has to have a unique selling point, And as a selling point nothing seems to work better than golf.

All across the UAE millions of dollars are being pumped into golf and residential developments.Top golfers - Greg Norman and Tiger Woods, to name but a few - have been drafted in to lend their names and their expertise to the championship courses and people from all over the world are buying their dream homes overlooking the fairways.

But it would surprise most people to know that in fact only 30% of the people that buy into these golfing communities actually play the game themselves.

In fact as David Spencer, CEO of LeisureCorp points out, the reason why most people buy into these communities is because of the surroundings they offer.

Golf courses offer the closest thing to green rolling hills in the UAE. There are no other developments where residents can open their windows and stare out at acres of immaculate greenery dotted with hills and lakes.

Given the phenomenal success of these developments it won't be long before more golf communities are launched. And perhaps this should persuade developers of non-golf based developments to look at what they are offering, given the gap in the market for greener developments.

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