PATA talks up the China market

Association runs workshop on how the travel industry should best target this lucrative market.
PATA talks up the China market
By Emma Procter
Mon 17 Dec 2007 10:45 AM

The first of a series of presentations on the future of travel and tourism in the Asia-Pacific region by the Pacific Asia Travel Association (PATA) was held yesterday at Dubai's Jumeirah Emirates Towers.

The event was attended by representatives from across the sector in the UAE, including the region's top hotels and carriers, who wanted to find out how best to approach this rapidly growing market, specifically, China.

Speaking at the event was John M. Koldowski, director of the strategic intelligence centre for PATA, Grace Pan Biosketch, senior manager of the Nielsen Company Shanghai, and renowned futurist speaker and specialist advisor Rohit Talwar.

The next presentation is being planned for February and the membership body is anticipating a surge in joiners as the Middle East market's desire to crack the Asia-Pacific market intensifies.

For a full report see the February issue of Arabian Travel News.

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