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Sun 12 Dec 2004 04:00 AM

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PCI Express will take quarter of graphics market, firm claims

PCI Express-enabled graphics cards will account for one in four cards sold worldwide by the end of this year, according to graphics giant ATI Technologies.

PCI Express-enabled graphics cards will account for one in four cards sold worldwide by the end of this year, according to graphics giant ATI Technologies.

The company made the claim in a press release issued this week to promote its presence in the local market. ATI has recently opened a local office in Dubai, making it the only graphics card vendor to have a direct presence in the region.

The company has also recently launched two PCI Express (PCIe) graphics cards in the region: the All-In-Wonder X600 Pro and All-In-Wonder X800 XT. “Graphics technology is evolving much faster than other PC components and has become a key decision making criteria for users purchasing a new PC,” said Rauf Baig, senior sales manager ATI Middle East and Africa. “ATI offers the industry’s most powerful, feature-rich lineup of graphics solutions at every price point, for a wide range of applications including gaming, multimedia and workstation.”

Commenting on recent regional trends, Baig added, “We saw tremendous demand for our discrete low to mid solution products in the first half of 2004 with demand continuing to grow during the second half. The mid to high end solution products have also picked up pace in Middle East market.”

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