Peak Arab TV ad costs average $3,299 - report

Arab Advisors Group study says news channels charge highest rates for 30-second slot
Peak Arab TV ad costs average $3,299 - report
By Andy Sambidge
Fri 08 Jun 2012 12:56 PM

New research from the Arab Advisors Group reveals that free to air (FTA) satellite TV ad rates average out at about $3,300 for a 30-second slot at peak times.

The ad rates were found to be highest during night time between 9-10pm, the analysis of 38 FTA satellite TV channels in the Arab World showed.

The FTA satellite TV peak average ad rate increased from $3,125 in 2011 to $3,299 in 2012, a growth of 5.6 percent.

Arab Advisors research and analysis revealed that News and Current Affairs channels had the highest average advertising rates amongst FTA satellite TV channels in the Arab World.

The peak average advertising rates of these channels reached $5,460 between 9-10pm, the research added.

Of the 38 analysed FTA satellite TV channels, MBC Group's Arabic language General channel - MBC1 - has the highest average advertising rate.

The three music channels - Mazzika, Melody Hits and Zoom - have the lowest average advertising rates," added Noura Abdulhadi, Arab Advisors project manager.

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.