Having played a key role in building the corporate image of Emaar and handling the personal PR of chairman Mohammed Alabbar, John has also found himself in demand with the upper echelons of the Dubai government.
Sunil John has been at the heart of the public relations business in the Middle East for nearly two decades. During this time he has shaped ASDA’A Burson-Marsteller to be the benchmark of public relations consultancy, advising regional governments, international brands and global and local companies. Sunil manages regional operations across 11 ASDA’A Burson-Marsteller offices and eight affiliates in the Middle East and North Africa and oversees the agency’s operations across 17 countries in the region. The success of the company has been widely acknowledged, notably in 2006 when it was named "PR Agency of the Year” by Campaign Middle East. Also in 2007, ASDA’A Burson-Marsteller dominated the Gulf Marketing Review Effectiveness in Marketing Awards for Public Relations, winning two of three awards for its work on the BBC World Service and Emaar Properties. Sunil was ranked 25th in the Arabian Business Expat 50 of the Most Influential Expats in the Middle East. Sunil is the only PR industry figure to be on the list which was released in May 2009. Sunil serves on the National Advisory Council for the College of Communication and Media Sciences at Zayed University and is the UAE national chairman of the International Public Relations Association 9IPRA). He is also vice president of the IPRA Gulf Chapter.