PepsiCo signs exclusive deal for Ferrari World

Five-year deal will see soft drinks giant have sole supply rights at theme park.
PepsiCo signs exclusive deal for Ferrari World
WORLD FIRST: Ferrari World will be the world’s largest indoor theme park when it opens its doors to the public on October 28.
By Elsa Baxter
Sun 20 Jun 2010 01:01 PM

Soft drinks giant PepsiCo has signed a five-year deal with Abu Dhabi’s Aldar for the exclusive rights to supply beverages and snacks at Ferrari World Abu Dhabi.

In a statement, released on Sunday, the property development company said deal was the first to take place under the Aldar Partnership Programme.

Ferrari World will be the world’s largest indoor theme park when it opens its doors to the public on October 28.

“This is not a standard sponsorship deal. It is an alliance, a partnership between Abu Dhabi's largest developer and one of the premier food and beverage companies in the Middle East,” said Areej Al Naqbi, director of strategy and business development at Aldar.

“Pepsi is the first brand associated with the Partnership Programme, and we are looking forward to securing more partnerships with other leading organisations," he said.

Aldar's property portfolio includes major developments and re-developments within Abu Dhabi including Yas Island, Al Raha Beach, Central Market, and Noor Al Ain.

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