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Wed 9 Jan 2008 04:21 PM

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Perfume giant to expand twofold

The Swiss Arabian Perfumes Group has revealed plans to double its retail presence across the GCC within two years.

The Swiss Arabian Perfumes Group has revealed plans to double its retail presence across the GCC within two years.

The UAE-based Arabic and French perfume manufacturer and retailer intends to respond to impressive growths within the Arabic Oud and perfume sector, now estimated to be worth US $3 billion annually.

The firm currently operates 80 stores in the region, and its future strategy has been encouraged by "a huge increase in GCC sales every year for the past three years."

"We are firmly within the third phase of our retail development, having moved from the traditional souk presence to store-in-store format and now to high quality exclusive showrooms, its chairman Hussain Adamali revealed.

"By the end of 2009, we are looking to move towards doubling the number of exclusive showrooms and are already negotiating with all the major malls in the Gulf in order to acquire prime retail space," he said.

The demand for perfume in the region has been attributed to increased populations and disposable incomes, and the interest shown by foreign buyers in the category. "The growth of the market more than justifies this expansion plan in what was a historically unorganised sector, which is becoming increasingly organised."
The market also has opened up significantly to foreign buyers with the introduction of Arabic perfumes in spray format and an increased presence of stores in tourist-thronged malls. Swiss Arabian alone has experienced an estimated 100 per cent increase in tourist sales over the past year.

Director Nader Adamali said its Rakaan fragrance, a mix of European and Arabic notes, has been hugely successful as "many westerners are attracted to the lighter fragrances that are now on offer from Arabic perfumeries, as a result we are receiving increasing numbers of requests from foreign retailers who are looking to buy the products from us to sell in their countries."

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