#SmallBusinessSaturday

Small Business Saturday is a registered trademark of American Express corporation to encourage shopping at independent stores amid the frenzy of Black Friday and Cyber Monday. The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and has been used to promote small businesses on any Saturday.
459715392.jpg
1 of 7
U.S. President Barack Obama and daughters Sasha (C) and Malia purchase books at Politics and Prose bookstore for 'Small Business Saturday' on November 29, 2014 in Washington, DC. Retailers have begun to promote 'Small Business Saturday' to encourage shopping at independent stores amid the frenzy of Black Friday and Cyber Monday. (Getty Images)
459715402.jpg
2 of 7
U.S. President Barack Obama and daughters Sasha (C) and Malia purchase books at Politics and Prose bookstore for 'Small Business Saturday' on November 29, 2014 in Washington, DC. Retailers have begun to promote 'Small Business Saturday' to encourage shopping at independent stores amid the frenzy of Black Friday and Cyber Monday. (Getty Images)
459715696.jpg
3 of 7
U.S. President Barack Obama and daughters Sasha (C) and Malia purchase books at Politics and Prose bookstore for 'Small Business Saturday' on November 29, 2014 in Washington, DC. Retailers have begun to promote 'Small Business Saturday' to encourage shopping at independent stores amid the frenzy of Black Friday and Cyber Monday. (Getty Images)
452618323.jpg
4 of 7
US President Barack Obama pays for books with daughter Malia (R) at the Politics and Prose bookstore in Washington on November 30, 2013 as part of Small Business Saturday. (AFP/Getty Images)
156902393.jpg
5 of 7
U.S. President Barack Obama (C) and daughters Sasha Obama (2L) and Malia Obama (L) shop at One More Page Books on Small Business Saturday November 24, 2012 in Arlington, Virginia. Obama urged Americans to participate in Small Business Saturday as an alternative to Black Friday and Cyber Monday. (Getty Images)
156902526.jpg
6 of 7
U.S. President Barack Obama greets onlookers after shopping with his daughters at One More Page Books on Small Business Saturday November 24, 2012 in Arlington, Virginia. Obama urged Americans to participate in Small Business Saturday as an alternative to Black Friday and Cyber Monday. (Getty Images)
459716158.jpg
7 of 7
Secret Service agents check out the scene as U.S. President Barack Obama and daughters Sasha and Malia purchase books at Politics and Prose bookstore for 'Small Business Saturday' on November 29, 2014 in Washington, DC. Retailers have begun to promote 'Small Business Saturday' to encourage shopping at independent stores amid the frenzy of Black Friday and Cyber Monday. (Getty Images)