Apple launches two new iPhones

Apple has unveiled two new iPhone models at its headquarters in Cupertino, California. The iPhone 5S and the cheaper iPhone 5C were introduced by senior vice president of worldwide marketing Phil Schiller and senior vice president of software engineering Craig Federighi. The 5C will be available in a range of bright colours, and both phones will run iOS 7. The 5S contains an A7 chip which offers the phone improved graphic and motion-sensing, and makes its CPU performance twice as fast as the iPhone 5.
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The new iPhone 5C is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Getty Images)
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Apple chief executive Tim Cook praises the new iPhone 5S as the most refined model the company has ever introduced on September 10, 2013 in Cupertino, California. Apple unveiled two new iPhones on Tuesday in its bid to expand its share of the smartphone market, including one as low as $99 with a US carrier contract. 'The business has become so large that this year we are going to replace the iPhone 5 and we are going to replace it with two new designs,' Apple chief Tim Cook announced at the company's Silicon Valley headquarters. Apple will begin taking orders on Friday, and on September 20 the two devices will go on sale in the United States, Australia, Britain, China, France, Germany, Japan and Singapore. (AFP/Getty Images)
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The new iPhone 5S is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security. (Getty Images)
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Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Getty Images)
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Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about pricing for the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Getty Images)
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Apple CEO Tim Cook speaks about the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Getty Images)
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Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about pricing for the new iPhone during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors, features a fingerprint sensor, has an upgraded camera, and contains an A7 chip. (Getty Images)
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Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Getty Images)
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Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Getty Images)
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Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from hard-coated polycarbonate and comes in various colors. The 5S comes in three colors and contains an A7 chip. (Getty Images)
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Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Getty Images)
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Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Getty Images)
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Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Getty Images)
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People arrive for an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Getty Images)