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Sun 16 Feb 2014 12:41 PM

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Apple opens first South America store

Customers were out in force to celebrate the launch of South America’s first physical Apple retail store. Droves of fans of the numerous i-products flocked to the unit in the Village Mall shopping Centre in Rio de Janeiro, Brazil, which has been built in a 'pavilion' design with a 100-foot curved glass panel in front. The shop opens four months before the World Cup is held across the country.

Apple opens first South America store
Customers waiting on line to enter cheer as employees run past outside Brazil's first Apple retail store before it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers celebrate after entering Brazil's first Apple retail store minutes after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers attend a workshop in Brazil's first Apple retail store after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers wait on line to enter Brazil's first Apple retail store before it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers celebrate after entering Brazil's first Apple retail store minutes after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers wait on line to enter Brazil's first Apple retail store before it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Customers gather in Brazil's first Apple retail store minutes after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
A boy plays with an iPhone in Brazil's first Apple retail store minutes after it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)
Apple opens first South America store
Employees celebrate in front of Brazil's first Apple retail store minutes before it opened to the public for the first time in the Village Mall shopping center on February 15, 2014 in Rio de Janeiro, Brazil. The store is a 'pavilion' design with a 100-foot curved glass panel in front and opens to the public four months before the 2014 FIFA World Cup. It is Apple's first physical store in South America. (Getty Images)