Font Size

- Aa +

Wed 5 Oct 2011 11:00 AM

Font Size

- Aa +

Apple's new CEO launches more powerful and faster iPhone

Latest version of popular smartphone comes as the economy slows and competition intensifies

Apple's new CEO launches more powerful and faster iPhone
Apple's senior vice president of internet software and services Eddy Cue speaks about iCloud during introduction of the new iPhone 4s at the company’s headquarters October 4, 2011 in Cupertino, California. (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Apple CEO Tim Cook speaks at the event introducing the new iPhone at the company’s headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time Cook introduced a new product since Apple co-founder Steve Jobs resigned in August (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
At his first major product launch since being crowned CEO, Tim Cook ceded the critical iPhone presentation to another executive, and failed to generate the same level of excitement and buzz that predecessor Steve Jobs was famous for (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Apple's Senior Vice President of Worldwide product marketing Phil Schiller speaks about the iPod Nano during introduction of the new iPhone 4 (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
The new iPhone 4S is identical in form to the previous model, disappointing fans who had hoped for a thinner, bigger-screened design (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Apple's Senior Vice President of Worldwide product marketing Phil Schiller discusses the new iPhone 4 (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Analysts say the new device sported some new features, such as voice commands, to draw in consumers and is still going to be a big draw this holiday season (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Apple's senior vice president of iOS Scott Forstall speaks at the event (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
The iPhone 4S's voice commands - for sending messages, searching for stock prices and other applications - caught the attention of several analysts who argued it could profoundly change the user experience (Getty Images)
Apple's new CEO launches more powerful and faster iPhone
Whether such high-tech wizardry is enough to make the iPhone 4S a must-have in consumers' eyes and set it apart from the competition, remains to be seen (Getty Images)