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Sun 16 Oct 2011 10:47 AM

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Bloomingdale’s brings New York flavour to Dubai

Luxury department store rolls out glitzy branding campaign to mark launch of new season

Bloomingdale’s brings New York flavour to Dubai
Los Angeles filmmaker and pop artist, Mr Brainwash collaborated with Bloomingdale's for the store's 'New York, New York' advertising campaign
Bloomingdale’s brings New York flavour to Dubai
The campaign also included a four-metre tall King Kong installation by the pop artist
Bloomingdale’s brings New York flavour to Dubai
Bloomingdale's produced a range of limited-edition brands to launch their advertising campaign
Bloomingdale’s brings New York flavour to Dubai
Events included live fashion shows, an in-store appearance by Hollywood star Eva Longoria and beauty promotions
Bloomingdale’s brings New York flavour to Dubai
Bloomingdale's roll out branded cupcakes to mark the launch of the brand's fall/winter 2011 collection
Bloomingdale’s brings New York flavour to Dubai
Bloomingdale’s brings New York flavour to Dubai
Bloomingdale’s brings New York flavour to Dubai
Bloomingdale’s brings New York flavour to Dubai