Bloomingdale’s brings New York flavour to Dubai

Luxury department store rolls out glitzy branding campaign to mark launch of new season
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Los Angeles filmmaker and pop artist, Mr Brainwash collaborated with Bloomingdale's for the store's 'New York, New York' advertising campaign
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The campaign also included a four-metre tall King Kong installation by the pop artist
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Bloomingdale's produced a range of limited-edition brands to launch their advertising campaign
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Events included live fashion shows, an in-store appearance by Hollywood star Eva Longoria and beauty promotions
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Bloomingdale's roll out branded cupcakes to mark the launch of the brand's fall/winter 2011 collection
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