Burj Al Arab offers free trips for pics in bid to boost Instagram profile
Users got all-expenses-paid trips to Dubai and shared their experiences with their millions of followers
Influential Instagrammers were flown from all over the world to Dubai. The biggest “Insta-meet" ever took place at the luxurious Burj Al Arab hotel were Instagram followers enjoyed an all-expenses-paid trip in exchange for capturing images to share with their combined millions of followers. Instagrammers like Liz Eswein, who snagged @NewYorkCity on Instagram in 2011, and Murad Osmann, @muradosmann, were selected and given the full royal treatment. They were flown to Dubai, picked up by a Rolls-Royce Phantom at the airport and gifted $600 worth of Hermes memorabilia. Each Instagrammer had their personal butler attending to their needs and queries throught the duration of the trip. Burj Al Arab partnered with a company called Beautiful Destinations to select the privileged group. The goal of the trip was to create a totally unique experience for the Instagram community, and it certainly served as an effective and cutting edge way to advertise. The only rule of the trip was to take and tag photos with @beautifuldestinations and @burjalarab. The Burj Al Arab Instagram account grew 400 percent during the trip due to all the publicity it was getting from those who enjoyed the experience. The account started with less than 9,000 followers and just days later hit 45,000 followers.