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Wed 16 Jul 2014 01:21 PM

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Burj Al Arab offers free trips for pics in bid to boost Instagram profile

Users got all-expenses-paid trips to Dubai and shared their experiences with their millions of followers

Burj Al Arab offers free trips for pics in bid to boost Instagram profile
Influential Instagrammers were flown from all over the world to Dubai.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
The biggest “Insta-meet" ever took place at the luxurious Burj Al Arab hotel were Instagram followers enjoyed an all-expenses-paid trip in exchange for capturing images to share with their combined millions of followers.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
Instagrammers like Liz Eswein, who snagged @NewYorkCity on Instagram in 2011, and Murad Osmann, @muradosmann, were selected and given the full royal treatment.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
They were flown to Dubai, picked up by a Rolls-Royce Phantom at the airport and gifted $600 worth of Hermes memorabilia.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
Each Instagrammer had their personal butler attending to their needs and queries throught the duration of the trip.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
Burj Al Arab partnered with a company called Beautiful Destinations to select the privileged group.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
The goal of the trip was to create a totally unique experience for the Instagram community, and it certainly served as an effective and cutting edge way to advertise.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
The only rule of the trip was to take and tag photos with @beautifuldestinations and @burjalarab.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
The Burj Al Arab Instagram account grew 400 percent during the trip due to all the publicity it was getting from those who enjoyed the experience.
Burj Al Arab offers free trips for pics in bid to boost Instagram profile
The account started with less than 9,000 followers and just days later hit 45,000 followers.