In pics: The Fitbit Blaze
Fitbit takes aim at the Apple Watch with its new wearable
Wearable maker Fitbit today unveiled the Fitbit Blaze smart fitness watch, which appears to be taking direct aim at the Apple Watch. Fitbit described the Blaze as the company’s “smartest, most stylish, most motivating fitness tracker yet”, and while that may be true, it’s difficult to ignore the similarities between the Blaze’s design and that of the Apple Watch. Like Apple did when it first launched its wearable, Fitbit has talked up the style of the Blaze, recognising that some buyers want a little more style out of their wearables. Indeed, along with the Apple Watch-like design, the Blaze comes with a selection of different bands and frames, all of which are interchangeable. The device will also serve as more of a smartwatch than any of Fitbit’s previous bands; it offers support for notifications such as call, text, and calendar alerts. The device also features on-screen work-outs, Connected GPS, PurePulse heart rate tracking and SmartTrack automatic exercise recognition. While it may not be as fully featured as the Apple Watch, the Fitbit Blaze has a couple of aces up its sleeve. Firstly, it looks as good as an Apple Watch, but it costs a fraction of the price – the device is available for pre-order today for $199. Secondly, Fitbit claims a battery life of five days – about twice as long as Apple Watch battery will last.