In pictures: Dubai Font letter erected around the city
Alphabet letters of “Dubai Font” take Dubai by Storm, covering key areas of the emirate and enriching the experience of visitors.
Giant letters in the new Dubai Font have been erected around the emirate as part of an initiative to encourage reading, writing and self-expression. The letters, which stand several metres tall, are near Sheikh Zayed Road, Sheikh Mohammed bin Rashid Boulevard, Dubai Mall, Kite Beach, and other roads in the emirate. Letters from 23 different languages have been used in a bid to illustrate harmony. The new font was revealed on April 30 with the slogan “Express You”. "The Dubai Font is not only a digital medium for expression and reading, it is also a mean of communication, combining the ancient and honourable past of the emirate to its modern present and the aspirations of its brilliant future," assistant Secretary-General for the Executive Council and General Secretariat Affairs Sector of Dubai and Project Director of Dubai Font, Ahmad Al Mahri, said. "The Dubai Font, with the use of its different letters, will allow individuals from all over the world to express themselves and their opinions in their mother tongue, and we aim through this initiative to convey a message from our dear nation to the world. This is what we have materialised through ‘Dubai Font’, a gift from Dubai to the world. "The objective of this initiative is to set a digital footprint for the emirate in the midst of the rapid development of the digital world and various other fields. It is therefore necessary for us to contribute by offering new and innovative aspects to embrace technology and present it to individuals in a way that gives them pride and happiness, thus empowering them to express themselves fully." The Dubai Font is the first to be created by and named after a city and was developed in collaboration with Microsoft.