Japan's Softbank fights for US smartphone market share

Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, 2014, while Softbank's subsidiary Sprint will launch it in the US market.
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Models display Japanese electronics giant Sharp's new smartphones 'Aquos Crystal' (R) and 'Aquos Christal X' (L), equipped with a 5.0-inch (R) and a 5.5-inch frameless LCD display with Harman Kardon's audio system in Tokyo on August 18, 2014. Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, while Softbank's sibsidiary Sprint will launch in US market. (AFP/Getty Images)
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Japanese electronics giant Sharp president Kozo Takahashi (R) displays the company's new smartphone 'Aquos Crystal', equipped with a 5.0-inch frameless LCD display with Harman Kardon's audio system in Tokyo on August 18, 2014. Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, while Softbank's sibsidiary Sprint will launch in US market. (AFP/Getty Images)
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Models display Japanese electronics giant Sharp's new smartphone 'Aquos Crystal' (R) and 'Aquos Christal X' (L), equipped with a 5.0-inch (R) and a 5.5-inch frameless LCD display with Harman Kardon's audio system in Tokyo on August 18, 2014. Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, while Softbank's sibsidiary Sprint will launch in US market. (AFP/Getty Images)
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Japanese electronics giant Sharp president Kozo Takahashi displays the company's new smartphone 'Aquos Crystal', equipped with a 5.0-inch frameless LCD display with Harman Kardon's audio system in Tokyo on August 18, 2014. Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, while Softbank's sibsidiary Sprint will launch in US market. (AFP/Getty Images)
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A model displays Japanese electronics giant Sharp's new smartphones 'Aquos Crystal', 10 (top) and frameless LCD display models are pu together to make a large picture for demonstration in Tokyo on August 18, 2014. Japanese mobile communication giant Softbank will start to sell Aquos Crystal in Japan's market from August 29, while Softbank's sibsidiary Sprint will launch in US market. (AFP/Getty Images)
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Softbank president Masayoshi Son speaks during a press conference announcing the company's financial results in Tokyo on August 8, 2014. SoftBank said its April-June net profit plunged 68.3 percent to USD 762 million after marking a one-off gain last year related to re-evaluation of its stake in game developer GungHo. (AFP/Getty Images)
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Pedestrians walk past a shop of Japanese mobile communication giant Softbank in Tokyo on August 6, 2014. SoftBank shares dropped on August 6 on a report that its US unit Sprint was abandoning plans to buy T-Mobile. (AFP/Getty Images)
Tue 19 Aug 2014 12:46 PM GST