Richard Branson launches new Heathrow to Edinburgh service
Virgin airline boss dons kilt to promote 'Little Red flights'
Virgin Atlantic's new Heathrow to Edinburgh service launched under a flurry of promotional activity yesterday. Sir Richard, speaking after he landed at Edinburgh Airport, said: "Virgin Atlantic Little Red is the next step on our exciting journey, allowing us to offer a more connected network which will deliver sustained and effective competition at home and around the world. Wearing a Harris Tweed kilt and promotional underwear bearing the slogan "Stiff Competition" Branson took the inaugural flight. The new route between Glasgow International Airport and Dusseldorf will be operated by Lufthansa Regional and will initially fly six times a week, increasing to a daily service in June. The service offers 26 daily flights between Heathrow, Edinburgh, Manchester and Aberdeen. Sir Richard Branson meets with Deputy First Minister of Scotland Nicola Sturgeon as he arrives in Edinburgh Airport wearing a Harris Tweed Kilt The routes, which are branded as "Little Red" flights, follow Sir Richard Branson's successful bid for the London landing slots formerly operated by BMI, and comes on the day a new service between Glasgow and the German city of Dusseldorf celebrated its inaugural flight The new route between Glasgow International Airport and Dusseldorf will be operated by Lufthansa Regional and will initially fly six times a week, increasing to a daily service in June Sir Richard Branson (C) arrives in Edinburgh Airport wearing a Harris Tweed Kilt on April 8, 2013 in Edinburgh, Scotland. The founder and Chairman of the Virgin Group arrived aboard the inaugural Virgin Atlantic Little Red flight which will be operating three UK domestic services between London Heathrow and Edinburgh, as well as Aberdeen and Manchester